Michael speaks with Chris Bryant all about changing the culture when it comes to cultured meat. Chris covers what cultured meat is, and how people feel about it. They discuss the social barriers to accepting meat alternatives. Chris breaks down the psychological barriers as well, examining the diffusion of innovations, status quo, habit, cognitive dissonance, framing and more. They also tackle the role of media, identity, social norms and regulation. Lastly, Chris offers advice on what you can do to shift the culture.

In Over My Head Website
Chris Bryant's Website
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